Why There Is A Bite on Apple Logo?

3247 People Viewed - about 42 months ago Culture

When Steve Jobs returned Apple after being axed, another new logo was introduced. The rainbow color logo was dropped and a monochrome logo was introduced that you see today.

As we see 1000 varieties of apple on display in the Real Apple Store, there are more and more apples can be found on countless computers, music players and other products. It makes sense that Apple would have chosen that piece of fruit as its logo, but there's also an interesting meaning for the bite that has been taken out of the apple.

Apple logo 

Fruit Identification

One reason Apple's symbol has a bite in it is to let consumers know that the symbol is an apple and not another kind of fruit. And the logo's designer, Rob Janoff, said that he wanted people to know the logo was an apple and not a tomato.

Real Apple Store 

Bite/Byte

The bite out of the apple is also a play on words. Technical aficionados might see the bite and think of the "byte," a unit of digital information storage. The first version of the logo was created in the late 1970s, when fewer people owned personal computers and those who did often considered themselves to be nerds.

Bite and Byte 

Tree of Knowledge

Another possible reason that the logo has a bite taken out of it is the bite's clever allusion to the biblical story of Adam and Eve. As noted by Apple Museum, it is believed that the apple represents knowledge. In the Old Testament's Book of Genesis, the Tree of Knowledge bore forbidden fruit, and when Adam and Eve took a bite from the fruit, they gained knowledge.

Adam and Eve 

The Original Apple

The basic modern Apple logo is quite different from the original logo the company used. The original artwork was a much more complicated design depicting Isaac Newton sitting under the apple tree just before the apple falls, inspiring him to conceive the idea of gravity. The words in the frame around Newton reflects the company's desire to advance knowledge: "A Mind Forever Voyaging Through Strange Seas of Thought Alone."

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