Top 10 Most Memorable Social Media Marketing Successes of 2015
Social media marketing hits on Instagram, Snapchat and Tumblr.
In the past year, many big brands turned to younger social networks to experiment with edgy, funny and, some say, more interesting marketing campaigns.
The following success examples show what's possible when brands use social media creatively engage their audiences.
10. GoPro's skateboarding cat on Instagram
Adventure camera maker GoPro had a marketing hit earlier this year with its Instagram video of a skateboarding cat from Australia.
The video earned the highest engagement score on Unmetric's platform of all GoPro's 2015 Instagram posts (as of Sept. 23), according to Narayan.
The sidewalk surfing cat also received more than 250,000 "likes" on Instagram.
9. Expedia's South American Getaway contest on Instagram
Travel site Expedia ran an Instagram campaign that offered a chance to win a trip to South America, and it also earned a high engagement score (999) on Unmetric's platform.
"Contests generally drive high engagement on social, and here, layering on a chance to win a trip by commenting, contributed to this post's success." Narayan says.
8. TOMS #withoutshoes hashtag on Instagram
Ecommerce vendor TOMS Shoes launched in 2006 with the goal of donating one pair of shoes to needy children for every pair sold.
In May 2015, TOMS took its philanthropic efforts to Instagram.
Whenever someone posted an Instagram photo of their bare feet using the hashtag #withoutshoes, TOMS donated a pair of shoes.
The campaign, which resulted in the donation of 296,243 pairs of shoes, shows the importance of "putting your money where your mouth is" and "not overthinking" your social media efforts.