Top 10 Most Creative Safe Sex Adverts of All Time

4873 People Viewed - about 24 months ago Life

There’s a guy going around Norway dressed as a penis, shooting glitter at people.

Seriously. But it’s all for a very good reason – encouraging safe sex. Wacky but effective!

After all, no one wants an SID or STI, and huge amounts of money is spent worldwide to try to impact the importance of safe sex on the human race.

Some of the campaigns are a bit much, some don’t make sense, but some are simply brilliant. Here are the Top 10 world’s best safe sex ads.

10. Durex balloon bunnies

They’d make you tired just looking at them.

9. All About the Children

The possibility of an unplanned pregnancy is another valid scare tactic used in safe sex advertising.  

These ads creatively get the message across that not playing it safe can make you a parent.  

8. The Tantrum

Again, this ad uses the occasionally terrifying reality of being a parent as an unprotected sex deterrent.

7. PSA About Oral Sex

This is the safe sex ad that is hated by men everywhere. While most safe sex ads promote the use of condoms, this one shifts focus to the dangers of unprotected oral sex.  

The ad brings up a seldom asked question, with an answer that may be surprising to some people. 

6. Sex in Music

With sex seeping from nearly every music video, MTV has run a series of responsible ads promoting safe sex.  

The vintage photos used in the ads depict a sexual threesome and read, “Except for AIDS, nothing has changed.” They serve as a grim, yet important reminder about the importance of safe sex practices.  

5. The Gift of Science

Science isn’t always sexy. These STD awareness ads are stark and to the point. 

By using bold images representing the nasty organisms that cause AIDS, syphilis and chlamydia and stating the obvious – that nobody wants these gifts that keep on giving – hopefully the “Be Safe” message comes across loud and clear.

4. 20 Condoms

A safe sex take on Macklemore’s Thrift Shop, this ditty includes the lyric:

“I only have protected sex, I got twenty condoms in my pocket…”

3. Abstract AIDS Awareness

Mainstream safe sex ads are never anti-sex. In fact, the point of most of these ads is that safe sex should be fully enjoyed.  

This AIDS awareness ad goes further than most with suggestive abstract imagery. While the ad is not as clear-cut as many, it is bold and effectively conveys the message to explore your sexuality, but to protect yourself while having fun.

2. Don’t Be Stupid

You wouldn’t go willingly into any other situation as dangerous as sex without protection.  

These ads point out that unprotected sex is just as stupid as needlessly risking your life in other ways. 

These simple, yet striking images illustrate the very real danger of losing your life when the common sense decision to protect yourself is ignored.

1. The Hidden Dangers

These clever ads for Durex condoms use a play on words approach to spread the message that things are not always as they seem.  

By strategically concealing part of what’s there, something sweet and entirely harmless is seen. However, as you can see by the full picture, danger lurks just below the surface.   

The message of all these ads is clear, safe sex is the only way to go.

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