This is the Best Way to Sell Ramen as You Can Think of
It seems like every one of Japanese commercial is off-the-rails insane.
Every once in a while, a marketing team decides to just go for broke and tries to raise the bar for commercial craziness.
And this new Cup Noodle ad, featuring one of Japan’s most popular actors, is about as weird as they come…and that’s before the horses with human faces and ramen on their heads show up.
For three seconds, nothing out of the ordinary happens, except for the fact that actor Takeru Sato, star of the live-action Rurouni Kenshin movies and currently airing TV drama The Emperor’s Cook, is eating his Nissin Cup Noodle instant ramen with a fork instead of chopsticks.
Consider this to be a brief warm-up period during which your brain can limber up for the onslaught of strangeness to come.
The rest of the ad is like a primer for the various genres of Japanese-style over-the-top dramatic imagery.
It’s got super-powered martial arts…
…a world crumbling into fire…
Other modes of transportation include transforming into a race car that apparently runs on ramen…
Okay, Nissin, will do. And you stay crazy.