Kevin Durant Staying With Nike

8818 People Viewed - about 47 months ago Sports

No way, Under Armour! Nike just simply couldn't let Kevin Durant walk away.

 

The Reigning NBA Most Valuable Player Kevin Durant has signed a new shoe deal with sports apparel retailer Nike, spurning a deal from rival Under Armour that reportedly was worth as much as $300 million over 10 years.

 

"We are pleased to extend our relationship with Kevin Durant, one of the most exciting players in the game," Nike spokesman Brian Strong said. Nike did not release terms of the deal.

"Excited and humbled to sign back with the swoosh!" Durant wrote on Twitter, referring to Nike's logo. 

 

The Oklahoma City Thunder forward, a five-time All-Star, averaged 32 points a game last season when he ended LeBron James' two-year run as the NBA's most valuable player.

Durant signed with Nike in 2007, right about the time he was drafted in the first round by the Seattle SuperSonics.

 

It estimates that Nike sold $175 million worth of its current Kevin Durant-branded sneakers in 2013, and 2014 sales are expected to be up another 50%. His KD shoes have been popular since the first was released in 2009.

Nike could get a big boost in its Durant sneaker sales if his team wins a championship, or if he moves to a larger market when he becomes a free agent in 2016. He currently plays for the Oklahoma City Thunder in by far the smallest market in the league.

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