He Designed 90 per cent of London’s Fried Chicken Shop Logos
Today we bring you the tale of Mr Chicken, aka Morris Cassanova.
He’s responsible for 90 per cent of the fried chicken shop signs in London.
Any Londoner knows, that 's a whole lot of chicken signs.
Morris, who was interviewed by Siâron Hughes for her 2009 book Chicken: Low Art, High Calorie, insists every design is distinct.
Morris says: ‘Although they look similar in appearance, if you look at it, it’s completely different, there’s no interlocking chickens or halal sign and things like that.
Everything’s different. The majority of the logos you see floating about we came up with.’
By we, he means his eponymous sign painting business.
Incidentally, Hughes mentions during the interview that she tracked Morris down by talking to chicken and kebab shop owners, who all refer to him by the nickname Mr Chicken.
Morris says everyone wanted to have a sign that suggested an American heritage, a la KFC – hence all the Dallas Chickens, Carolina Chickens, Chicken Lands and a LOT of blue and red.
As for the funniest sign request he ever received, he says:
‘We had one, over at Lewisham and he chose computer images and things like that. The guy wanted the name Chicken Dot Com.
That’s the name he wanted. We managed to talk him out of it, y’know. Chicken Dot Com. I was like “Are you some company to repair Chickens?!”‘
Ah, that Mr Chicken, he’s a joker.